Marketing and Consumer Rights Essay Example | Topics and Well Written Essays - 2250 words

Marketing and Consumer Rights - Essay Example In addition to this, consumer rights are an important imperative in manufacturing businesses nowadays as they are an important tool for enhancement and differentiation of the product offer. The zone of tolerance has been sited as an important concept in both the service management and consumer rights literature, and has been employed to model the relationship between different expectation levels (Zeithaml, Berry, Parasuraman, 1993) and has been used to supply a range, or scale upon which to place a particular outcome. Brands however can mean different things to different consumers. These differences largely stem from the way and manner brands can be perceived or understood. A cursory review of the history of brands informs us that consumers' perceptions of brands have not been static. It has evolved over the years as understanding of the concept deepened. Amber (2000) has defined brand equity as an intangible asset built by marketing, and which exists largely in the heads of stakeholders, especially those of the end consumer. The author further pointed out that if a company got its brand equity right, profits should largely take care of it. The importance of this statement can be understood from the components that make the equity of a brand. These are brand awareness and brand image. A brand that consumers have good knowledge about and can readily recall with favorable associations is an enduring asset to whoever owns it. Furthermore, it would have favorable image and therefore well perceived. Such a brand can be said to have a higher equity or value. It is not too difficult to sell products and services with this brand name tacked on it. Higher volumes of sales at minimal costs transcend into higher profits. Hart (1998) has outlined key principles for creating and building brand names. Some of the strategic considerations she counsels brand name creators to consider borders on (i) whether the new product or service is innovative or not (ii) line extensions are planned for the future and (iii) the nature of protection the brand can afford. It has been stressed that any name chosen should ideally be easy to pronounce, understandable to consumers and also consistent with the cultural values and norms of where it is to be applied. Parasuraman et al. (1988) claims that consumer perceptions of quality of service are a result of evaluating service delivery in relation to pre-consumption expectations known as the "disconfirmation" model. Disconfirmation models are based on the disconfirmation paradigm (Oliver, 1980). Quality is therefore defined as the gap between consumer's expectations and perceptions, and a customer will perceive quality positively only when a service provider meets or exceeds his expectations. Based on this paradigm Parasuraman et al.

Intervention & Evaluation Plan Research Paper Example | Topics and Well Written Essays - 1250 words

Intervention & Evaluation Plan - Research Paper Example These are the issues behind the necessity of the program, which are always measurable, observable, and specific in their nature. Basing on domains as illustrated by Bloom (1956), the program outlines tactics of handling patients suffering from bloodstream diseases. The main objective of this intervention program is educating the elderly people on the various ways of managing and preventing CLABSI at home. This program will provide the various ways and techniques by which the elderly can prevent CLABSI at home. In addition, it provides a chance for the care unit to exercise their physical skills in line with preventing the diseases and curbing the same in case of already existing patients (psychomotor). Through the implementation of the above objectives, the project will create a suitable environment of preventing the rate of spread of central line associated bloodstream diseases among the elderly group among family members. Similarly, it will encourage those who are suffering from the disease from losing hope at a very early stage. Therefore, it will reduce the rate at which the target group contracts the infection. This refers to methods and technologies that an intervention plan provides in line with the aims and objectives. During my stay in the community health IV infusion field program, I discovered that there has been a plan that has not been effective. I conducted several questionnaires to about two responsible people in every family among the 10 I chose. I realized that the current plan was brief on the strategies that may efficiently comply with the objectives of a good intervention plan. In fact, its objectives could not be achieved in the shortest period possible. From the research findings, areas that required more attention than others were determined. Therefore, this formed the necessity for this proposed intervention. This plan has been structured to replace the ineffective programs that are in place. It offers

Delivering Customer value Assignment Example | Topics and Well Written Essays - 2250 words

Delivering Customer value - Assignment Example In a view of that, it can be firmly asserted that there is a continuous requirement for developing new products that are cost effective and at the same time possess high quality characteristics (Liu, 2003). In order to develop a successful new product, it is required to have a structured approach towards new product development. . However, initiatives of an organisation to develop and deliver new product at time result in failure causing heavy financial loss. In this regard, one of the major reasons behind the failure is associated with the poor development and delivering process. This implies that product development process in some organisations relies heavily on trial and error methods rather than embracing structured and scientific procedures. This is where the importance of product lifecycle (PLC) models can be identified (Owens & Davies, 2000). The product life cycle (PLC) concept can be asserted as a marketing strategy and planning tool. The concept is actually based on the stages over a product’s life. Over the years several PLC models have been developed. The approaches of PLC concept are based on some key consumer trends during product evaluation and market evaluation. In general, PLC generally incorporates four elements to include innovation, imitation, repeat and substitute (Steffens, 2002). In accordance with Steffens (2002), the traditional PLC concept suggests the four stages. Those are introduction phase, growth phase, maturity phase and decline phase. When a product is introduced for the first time in the market place, that stage is known as introduction phase. Subsequently, when the consumers become more familiar about the product and start choosing the products among various alternatives, that stage is termed as a growth phase. Next, the stage when the product gains the highest market share among others that phase is usually known as maturity phase. During this phase, the consumer demand for the particular product is at peak. Finally, after

Software development practice Research Paper Example | Topics and Well Written Essays - 2000 words

Software development practice - Research Paper Example An estimate of timeline completion of the project XII. Significant risks that may impact the project XIII. Conclusion and justification of the project XIV. References I. Introduction Computer forensics deals with the identification of any legal evidence using the computers, as well as other forms of digital storage devices. After collecting, the evidences are put through a thorough forensics examination to obtain and recover the information the investigators need. The computer forensic investigation chiefly involves the investigation of the computer crimes, the cyber crimes, and also during a court hearing. Subsequently, there is utilization of the later function of computer forensic investigation by the courts of the United States and also of the European Union as evidence of digital crime cases (Volonino & Anzaldua, 2009). II. The Proposed Project of Computer Forensics The proposed project is based on a software program that can easily retrieve any specific data from the hard disk drive of any computer. This is because the hard disk acts as a form of storage device for the computer. Thus, there is storage of most data and also files in this hardware device. Moreover, for any forensic investigator to obtain any sort of digital evidence, they must first look for the details from the computer hard disk. Therefore, the hard disk is one of the chief vital components of the computer because it contains most of the computers’ files, data and also important documents. Consequently, there is a great significant in the development of a software program for easy and quick retrieval of data contained in the hard disk. Moreover this project of computer forensic works in conjunction with the software of data recovery program. The data recovery program works by recovering any form of lost data by the computer (Volonino & Anzaldua, 2009). III. The Objectives and what the Project Intends to Deliver The main reason for the development of this computer forensic project i s to assist in the quick and effective investigation procedures required during a forensic investigation. For instance, the main part of the computer forensic is chiefly the utilization of the computer hard disk to access any information. This is because hard disks are capable of storing large amount of information about anything. Therefore, because the computer hard disk is capable of storing millions of data on anything, it becomes very tedious for the forensic investigator to search for the exact data that is needed for the investigation (Volonino & Anzaldua, 2009). Moreover, this action needs a lot of time and thus consumes time. Therefore, for the investigator to be competent and to easily access all the details from the hard disk, the forensic investigator needs to implement this computer forensic project. Thus, the chief reason for the development of this computer forensic project is to assist the investigators in easing the procedures of the investigation. Therefore, the com puter project is about how the forensic investigator is capable of obtaining and easily retrieves data from any hard disk of a computer system to be utilized in the investigation procedures. The investigator will find this project extremely helpful to him and also to the court when handling any form of forensic cases. Thus the project focuses majorly o the improvement of the hard disk devices. Additionally, this project will focus on the fundamental process of retrieving information from a given hard disk

Online Shops And Traffic Flow Essay Example | Topics and Well Written Essays - 1000 words

Online Shops And Traffic Flow - Essay Example The online shopping technology requires a deeply integrated shop that can be recognized and stand out from the thousands of shops available online. The proposed Dreamdecor .com online shop specializing in unique home decors would be designed in an attractive way that would draw as much traffic to the shops as possible. DQ1 Following a company online is informative and exciting. One advantage of following a company is that one has a better to learn about the most current and newly launched products even before such products get to the market. Following a company makes one to lead in customer forums and be well informed with latest news on any product, or the performance of the company in the market. Lieb (2009) explains that companies are extensively investing in strategies s that would lead as much customers to their shop. This implies that by following a company as they do marketing, one stands to benefit immensely from a company by either having latest news in predicting their stoc ks and products dynamics. Following a company is essential in taking advantage of discounts and sales that in most cases last for a short time, mostly 24 hours only. In order to attract customers, companies come up with daily sales to reward regular customers where huge discounts on coupons or products are given. For customers unaware of such discounts, they do not take advantage of such discounts and saving incentives; they have to buy at the market prices. By following a company, one gets firsts hand information on discounts and sales incentives from the company and makes a rush to take advantage of such discounts. Increasing the number of fans is the ultimate goal of any business. For example, Purehomedecor.com a similar company has managed to increase visits to their online shop due to their strategic marketing approaches that have resulted in increased traffic, which translates to profit for the company. One way to increase followers and visits for Dreamdecor.com would be to in crease the shop’s online visibility through search engines. While searching for any product, people will most likely make a first stop in search engines such as Google, where they look for their dream products. There will be need to use Google tools such as Google’s Webmaster tools and Google analysis in monitoring the search visibility of the company in search engines. Google analytic tools help in assessing the search dynamics and the keyword to search term relationships (Brightpearl, 2011). Blogs are an alternative way to increase traffic to the shop. Creating active blogs with professional content in home decor will attract more interested parties. Blogs are designed with follow links that lead the customers to the main shop once clicked. The large number of people visiting blogs currently would be ideal for tapping and increasing traffic on the online shop. Ina addition to creating such blogs, there are a number of leading blogs that allow contribution of articles on every subject including home decor. Such blogs allow follow links to be integrated in the leading to different companies to give customers a variety of choices on home decor and other products. Linking to such blogs would increase traffic; more people will be led to the shop through such links. Having social network links would also be ideal in increasing the traffic to our online shop. Pozin (2009) noted that social networks promise a versatile and limitless potential market. Integrating and advertising the business in social networks such as Facebook or twitter will expose the shop to an infinite number of followers since millions of people use

LEARNING LOG AND COMPREHENSIVE ACTION PLAN FOR CHANGE Essay

LEARNING LOG AND COMPREHENSIVE ACTION PLAN FOR CHANGE - Essay Example this change would result in positive personal and professional growth and in enhancing interpersonal relationships with diverse people from various walks of life. If I did not change these areas, it would affect personal and career growth as problems and conflicts need resolution to avoid negative outcomes. Self-Reflection: The concepts focusing on one’s ability to assess personality, attitude, and emotional intelligence are relevant as these affects all facets of relating with other people. The lessons learned from this section would assist in one’s interpersonal relationships in various situations by acknowledgement of personal strengths and weaknesses. Therefore, a journey in self-awareness provided me with the opportunity to gauge the areas I am strong in and to address those that need improvement. Responses to Reflection Questions: I think that feedback is a necessary element in all communication processes. Self-disclosure however is given only in appropriate situations and to people one completely trusts. Trust should be earned and could not be assumed that all people are trustworthy. Honestly, I am not comfortable with self-disclosure because it exposes aspects of one’s self that could be prone to criticisms. Trusting others should only be practiced when trust has been earned. It is therefore more difficult to disclose oneself rather than learn to trust others. Since I am more apprehensive to disclose oneself to others than to trust other people, then, I welcome feedback more from others; rather than me giving feedback to people that I know would hurt them or betray their trust in me. I have established complete trust to my family and close friends and the relationship is symbiotic; therefore, the relationship has been bonded through trust and self-disclosure. To enh ance relationships with friends, my weakness in self-disclosure could be slowly addressed to be more open to them and to communicate what needs to be addressed. If I am more willing to

Othello Essay Example | Topics and Well Written Essays - 1000 words - 11

Othello - Essay Example The first impressions of these characters are, on the one hand, Othello is good, but he is susceptible to manipulation because of his naivetà ©, whereas Iago, on the other hand, is in control as the evil mastermind of Othello’s doom. Othello is a good man because he is honorable and has, to some extent, the respect of his wife, troops and masters. He is a respectable, honorable man. He does not have an illicit affair with Desdemona, and instead, he marries her and makes her his legal wife. The way he looks at her shows his great devotion to her in the movie. He looks at her as if the world is Desdemona and she is his happiness and life. In addition, even when some people judge Othello because he is black, he remains noble in actions and words. For example, he respects Desdemona’s father, even when he calls him something that she fears â€Å"to look on† (Parker, Othello) as if he is some beast. Instead of ridiculing Senator Brabantio who has openly condemned him in public as someone who used â€Å"witchcraft† to charm his daughter, Othello stays respectful and tells the Duke and the rest of the people that the Senator â€Å"loved† him and his stories (Parker, Othello). In other words, he sees Brabantio as his own father. Furthermore, other people respect Othello, including his troops and masters. Cassio is faithful to Othello until the end. As an illustration of his devotion to his general, Cassio is heartbroken when he thinks he has failed Othello because of what he did when he was drunk. Cassio wants to serve and please Othello because he respects him as a general. Other troops and Venetian people also show respect to Othello by following his orders. For instance, when he breaks the brawl between Cassio and others, no one questions him. These people respect his authority, most probably because he is a noble person to follow. Even the Duke values Othello for his contributions to the Venetian army. The Duke tells Brabantio: â€Å"†¦your