Advertising targeting children Essay Example | Topics and Well Written Essays - 1000 words

Advertising targeting children - Essay Example The researchers implemented a two-level Bayesian hierarchical linear model. The research concluded that all three methods – incentives, pledges, and competitions – were successful in improving students to increasingly incorporate fruits and vegetables into their diet. Further analysis of these results demonstrated that younger children responded more actively to incentives and pledges than did older children. While I had difficulty understanding the specific way the quantitative data was used, for the most part I understood the article. I appreciated this article as it is concerned with a socially responsible cause. I also felt that these findings could greatly aid students throughout their lives. Even though many of the students in the study may go back to poor eating habits, the very act of them practicing these habits at this age will for sure contribute to their developing strong habits in the future. Dar et al. (2011) examined the role and functions of fast food advertising on children. Within this area of investigation the research indicates that the Canadian government became highly concerned with the childhood obesity epidemic. Because of these concerns there is growing policy measures proposed that would prohibit or restrict fast food advertising on children. Subsequently this research sought to identify the effect of this advertising on children. The research implemented a quantitative research design. Specifically the researchers examined statistical data on household expenditures on fast food in a Quebec town from 1982 to 1992. This statistical data was compared to data from a town where fast food advertising had been banned. The difference between these figures was then used to determine the impact of the advertising. More specifically a triple difference methodology was used to examine these statistical findings. The researchers indicate that a ban on fast food advertis ing